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Bakersfield Market Research Research methodologies during the COVID-19 outbreak

COVID-19 pandemic continues to effect the world and business, BMR had to think of some creative ways to help out clients adapt their research methods. Over the last few months we’ve spoke to other research companies and partners and together we came up with some incredible ways to still collect data safely and effective.

Adapting our in-person intercept work has been a challenge, because we didn’t want to lose the personalized, guided approach that had made us successful until this day.


We have became more flexible, and innovative while continuing the human connection between the interviewer and the respondent.

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