01
Participant recruiting
Find, screen, schedule, and confirm participants against your study criteria. Our hands-on outreach helps reach audiences that are difficult to find by phone or online.
BAKERSFIELD, CALIFORNIA · INDEPENDENT SINCE 2014
Find the people.
Find the insight.
Participant recruiting, focus groups, and hands-on fieldwork in English and Spanish. Based in Bakersfield, we help research teams reach the people their studies need.
Recruiting, facilities, and fieldwork shaped around the questions you need answered.
THE HUMAN SIDE OF RESEARCH01 / 03
FIELD NOTES ↗
Listen closer. Learn more.
“What matters most?”
Real voices →
✳PEOPLE · PLACE · PERSPECTIVEBAKERSFIELD MARKET RESEARCH
10+ yearsIndependent research support
English + SpanishCommunity-centered outreach
Qual + quantMethods to fit the study
01 / WHAT WE DOSupport at every
Support at every
research moment.
Choose the pieces you need or bring us into the whole project. We adapt recruiting and field operations to your audience, timeline, and method.
02
Focus groups & facilities
Coordinate recruiting and facility support for in-person focus groups and mock trials. Bring us your audience, group format, and schedule so we can scope the right support.
03
Surveys & intercepts
Collect qualitative and quantitative data through face-to-face surveys, door-to-door outreach, and intercepts at malls and other study locations. Our interviewers travel where the research requires.
04
Multicultural research
Connect with English- and Spanish-speaking participants through bilingual recruiting and field interviewing. We coordinate outreach around your audience, location, and research goals.
THE PEOPLE BEHIND BMRLocal knowledge.
Local knowledge.
Personal commitment.
Independent since 2014, Bakersfield Market Research brings client service, recruiting, and field coordination together. Work with the people who help plan your study and keep its details moving.
CLIENT RELATIONSHIPS & PROJECT STRATEGY
Timothy Armwood
Chief Market Research Officer
Timothy leads client relationships, project oversight, and field operations. He helps research teams plan studies that need reliable recruiting, clear communication, and practical local knowledge.
OUTREACH & PROJECT DELIVERY
Maricruz Estrada
VP of Market Research
Maricruz supports research planning, client communication, outreach coordination, and project management. She helps keep projects organized and responsive from the first conversation through fieldwork.
BUILT AROUND YOUR STUDYFrom the meeting room
From the meeting room
to the community.
Choose recruiting, facility support, or field interviewing. We’ll help define the scope around the people you need, where you need to reach them, and your timing.
Plan the session.
Discuss participant criteria, screening, scheduling, and on-site coordination with our team. Tell us your group size and client viewing or recording requirements when you request a quote.
Reach people in person.
Our field services include door-to-door surveys, on-site and mall intercepts, and interviewing at locations selected for your study. English- and Spanish-language support helps you reach a broader audience.
Start with four details: the audience, research method, location, and target dates. We’ll discuss feasibility, scope, and a project-specific quote.
02 / EXPERIENCE & FEEDBACK
What clients say.
Hear from research partners who have worked with us, and explore a few examples of completed work.
CLIENT FEEDBACK01 — 03
“Timothy and Maricruz are great to work with and at the top of our list for focus groups in Bakersfield.”
“We recommend and trust BMR for their good recruits and quick responses.”
“Maricruz and the BMR team have been a support for us for years now.”
SELECTED COMPLETED WORKBAKERSFIELD & BEYOND
Regional consumer survey
Bilingual in-person and phone fieldwork across five Central Valley counties, followed by tabulations and reporting.
Bilingual focus groups
Recruited and hosted English- and Spanish-language groups in Bakersfield, with client viewing and recorded sessions.
Community opinion research
Coordinated targeted recruiting and three in-person groups, with on-site audio/video support and transcripts.
03 / OUR APPROACHClose to the people.
Close to the people.
Close to the details.
Bakersfield Market Research is an independent, hands-on partner. We combine local knowledge with hands-on recruiting, interviewing, scheduling, and project coordination.
We help teams navigate the moving parts of a study with responsive communication and the flexibility to adjust in the field.
01 / DEFINE
Clarify the audience
Tell us who you need to hear from and what the study must answer.
02 / CONNECT
Recruit and coordinate
We shape outreach and field support around the real audience and method.
03 / DELIVER
Keep the work moving
Stay informed as the study moves from planning through fieldwork.
LET'S START WITH YOUR STUDYWhat are you trying
What are you trying
to learn?
Share the audience, method, and timing. We’ll make it easy to start the conversation.