Our experience / Our work

Research experience. Fieldwork results.

Timothy Armwood and Maricruz Estrada both began working in market research in 2001 and founded Bakersfield Market Research together in 2014. Since then, BMR has supported research teams with bilingual recruiting, qualitative sessions, surveys, intercept interviewing, and fieldwork coordination across consumer, healthcare, legal, public opinion, and community studies.

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Bakersfield Market Research focus group discussion facility
1,000completed interviews on a documented multi-county consumer study
2001 / 2014Research careers / BMR founded
English + SpanishBilingual participant outreach
In-person + remoteFlexible study support
Fieldwork + reportingRecruitment through deliverables
Selected project experience

Examples of the work behind our name.

Browse representative projects from our research history. Client confidentiality matters: we share additional engagement details and references when authorized.

Consumer & community2026

Multi-county consumer purchasing survey

Coordinated a bilingual, multi-county survey examining consumer purchasing patterns across California's Central Valley.

1,000 completed surveys
Project scope & deliverables

Scope: Field operations across Fresno, Tulare, Merced, Madera and Kings counties, combining in-person intercepts and telephone interviews.

Our work: Participant outreach, interviewing, sample management, data quality checks, raw-data delivery, demographic tabulations and executive reporting.

Documented result: 1,000 survey completions and a client reporting package delivered.

Public opinion2026

Three-session public opinion focus group program

Supported an in-person qualitative research program over two evenings in Bakersfield.

3 focus groups
Project scope & deliverables

Scope: Targeted recruitment for multiple respondent segments, on-site hosting and participant coordination.

Our work: Recruiting, scheduling, group logistics, session recording, livestream support and transcripts.

Documented result: Three focus group sessions supported with recorded materials and transcripts.

Qualitative research2026

Two-day bilingual qualitative study

Coordinated respondent recruitment and facility support for a two-day research program that included Spanish-language participants.

4 group sessions
Project scope & deliverables

Scope: Four in-person groups hosted over two days in Bakersfield.

Our work: Participant screening, confirmation, room preparation, A/V support, client livestream viewing and recordings.

Documented result: Four sessions supported, including a Spanish-language group.

Field research2023-2024

Recreation and environmental field studies

Provided in-person surveying and field reporting for recreation-use studies in the Kern River area.

Field surveys & counts
Project scope & deliverables

Scope: On-location survey visits, recreation spot counts, scheduling and field coordination.

Our work: Interviewer deployment, survey administration, visit logs, field updates and calibration-day reporting.

Documented result: Delivered scheduled field surveys, spot counts, and client reporting updates.

Healthcare2018-2020

Healthcare research recruitment

Helped health-research teams reach screened participants for interview-based studies.

Targeted participant screening
Project scope & deliverables

Scope: Study-specific participant eligibility and interview schedules.

Our work: Recruitment outreach, screening, participant coordination, attendance tracking and client communication.

Documented result: Supported screened participant recruitment for completed interview rounds.

Legal research2024-2026

Mock trials and legal research panels

Recruited participants for mock trials, legal focus groups and online panels serving legal research teams.

Jury research support
Project scope & deliverables

Scope: Kern County recruiting for in-person and online legal-research formats.

Our work: Screener administration, participant confirmation, incentive coordination and client updates.

Documented result: Supplied screened participants across in-person and online legal research programs.

Retail & shopper insights2015-2019

Retail intercepts and shopper research

Supported shopper research and site-based fieldwork for a range of retail and consumer programs.

In-person consumer access
Project scope & deliverables

Scope: On-location participant recruitment, mall intercepts, store research and shopper interviews.

Our work: Participant outreach, scheduling, field interviewing and client reporting.

Documented result: Completed site-based intercept and recruiting assignments across multiple engagements.

Multicultural research2019-2021

Spanish-dominant community research

Supported community and public-health related survey and recruitment programs with Spanish-dominant audiences.

English + Spanish capabilities
Project scope & deliverables

Scope: Audience-specific recruitment and survey coordination for community research.

Our work: Spanish-language outreach, screening, respondent coordination and project updates.

Documented result: Supported Spanish-dominant participant outreach across multiple completed studies.

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Industry experience

Research across audiences and settings.

We organize recruiting and field delivery around the audience and method, whether the research happens in a focus group room, a community setting, a retail environment, or remotely.

Consumer & retailIntercepts, shopper interviews and product studies
HealthcareScreened professional and consumer recruiting
Public opinionIn-person groups and participant scheduling
Legal researchMock-trial and panel recruiting
MulticulturalSpanish-dominant outreach and surveys
Community researchPublic-sector and nonprofit studies
Environmental & recreationField counts and visitor surveys
Research operationsTabulations, field reporting and study logistics
How we work

Useful support at every stage.

01 / DEFINE

Plan around your audience.

Share your eligibility criteria, geographic coverage, sample targets and schedule. We discuss feasibility and the right mix of services.

02 / EXECUTE

Recruit and deliver.

Our team coordinates screeners, interviewing, field logistics, participant communication and session support.

03 / REPORT

Close the loop.

Depending on the scope, we provide study updates, recordings, data files, tabulations and reporting deliverables.

For procurement and institutional teams

Vendor qualifications, when your process requires them.

BMR holds a California Small Business (Micro) certification (ID 2049163) and maintains a SAM.gov vendor registration. Current certification and vendor documentation can be provided during onboarding. Registration does not imply a government contract award.

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Partner with BMR

Bring us your next research challenge.

Whether you need targeted participant recruiting, bilingual field interviews, a focus group facility, or broader study support, tell us about your project. We will discuss feasibility, scope and pricing.

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Share your audience, method, and timing so our team can prepare a project-specific quote.